Unmet needs & opportunities
3- Stakeholder and enabler input
Opportunity monitoring; Stakeholder and enabler input
To gain further knowledge of the challenge and the current market situation, the need as described so far is discussed with stakeholders and enablers. After this step you will have a better understanding of the challenge and the current opportunities in the area.
Methods
Strategy
- Playing to win
Service Design Thinking (Discovery/Research Phase)
- Interviews
- Focus groups
- Jobs-to-be-done insights
Service Design Thinking (Ideation Phase)
Co-creating workshops
Tools
Strategy
- Strategy charter
Service Design Thinking (Discovery/Research Phase)
- Same tools described for step 2
- Business model canvas
- Interviews
- Focus groups
Service Design Thinking (Discovery/Research Phase)
Six Thinking Hats
Attribute listing
5 Whys
Documentation
Strategy
- Updated strategy description
Results from activities
- Beneficiary and end user segmentation description
- Refined personas description
- Refined journey description
- Refined system description
- High level description of business model
- Reviewed outcome indicators
Updated one pager
- Summary of all findings YTD
Sign Off Clinicians & Manager for committing to next step
Competences
- Beneficiary (end user) such as relevant clinicians, patient or patient representative
- Relevant: technological industry and scientific expertise
- Policymakers
- Payers
- Investors
- Innovation leader/manager
- Service designer
- IT (Architect)
- Informatics specialist
- Legal support
- Procurement support
*Please note: the full use of the PiPPi Unmet Need Journey and the associated templates is available for CoP members. Sign Up now for access.