2- Challenge alignment

Unmet needs & opportunities

2- User & stakeholder demand

Challenge alignment: User and stakeholder demand

Relevant challenges and opportunities can then connect to investigate if there is a shared unmet need. Using the material created this far and the templates in this chapter you can share input, discuss with and learn from other stakeholders. Having completed this step you should have a better understanding of your and other’s unmet needs and root causes. With this increased understanding of the unmet need, an area of a common unmet need can be identified. You can then address this area together with joint forces in terms of resources, knowledge and effort.

Methods & Tools


  • Playing to win


  • Strategy charter

Service Design Thinking (Discovery/Research Phase)

  • Patient/user/customer journey description

  • Beneficiary/end user segmentation map
  • Personas
  • Journey map
  • Value map
  • System map



  • Strategy description

Local challenge formulation

  • Stakeholder description
  • Value description
  • Journey description


Connecting challenges

  • Curator
  • Innovation leader

Local challenge formulation

  • Innovation manager
  • Service designer
  • Relevant clinicians
  • Other local stakeholders such as patients

Recommended Templates

PiPPi Strategy template
PiPPi SOP outcomes checklist

*Please note: the full use of the PiPPi Unmet Need Journey and the associated templates is available for CoP members. Sign Up now for access.